Learn · 15 guides
How AI finds a local business.

Plain answers for owners who run the place themselves. What AI assistants look for, what paying for placement and the chamber challenge cost you, and what you can fix this week on the site you already have.
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The library · 5 stops · 15 guides
How do I get found, and described right, by AI?
Five stops, in the order most owners need them: get found, know what it costs, get your facts right, fix what AI gets wrong, and see where this directory fits.
Stop 1 of 5 · Getting found by AI · 4 guides
How AI finds you.
Stop 2 of 5 · What it costs you · 3 guides
What being found costs.
Stop 3 of 5 · Getting your facts right · 4 guides
Your facts, right.
Stop 4 of 5 · When things go wrong · 3 guides
When AI gets it wrong.
Stop 5 of 5 · About this directory · 1 guide
This directory.
Every guide, by its question.
Written for shops, trades and services out here, where the tools of the trade do not work the same.
Getting found by AI
How AI finds you.
How does an AI assistant pick a local business?
AI assistants name the local businesses whose facts they can find and trust. Here is what they look for, where they look, and what you can fix this week.Read the answerHow do I check what AI says about my business?
Give us five facts and we ask the AI assistants for you, free, and send you what they said. Or run the five-question test yourself, on your phone.Read the answerHow do I show up in the towns around me?
You are based in one town and work in five. How to be found in the towns around you, by search and by AI, without a page for every town.Read the answerI work from home. Will AI still find me?
A service business run from home can hide its address and still be found. What Google asks of you, and what to write instead of a street address.Read the answerWhat it costs you
What being found costs.
What does paying for placement cost you?
What a small business pays, in money and in time, to be seen on sites it does not control: placement, leads and upkeep. What you control, and how to spend less on it.Read the answerWhat is the chamber challenge for rural service providers?
You serve a whole valley. Every town has its own chamber, every chamber has its own dues, and none of them was built to get you found by AI. How to cover your whole service area anyway.Read the answerDo I need a new website to be found by AI?
Usually not. AI assistants need your facts readable, correct and matching, and the site you already have can do that. When a rebuild is worth it, and what to fix instead.Read the answerGetting your facts right
Your facts, right.
Is my Google Business Profile enough to be found by AI?
Your Google Business Profile is the most important free listing you have, and it feeds Google's own AI. It does not reach every AI assistant. What to fill in, and the two other free listings that cover the rest.Read the answerWhy do my name, address, phone and hours need to match everywhere?
AI assistants and search decide whether to trust your facts by whether your sources agree. How to find every copy of your facts, pick the true version, and make them all say the same thing.Read the answerWhy does Google keep changing my hours?
Where changed hours come from, how to stop a stranger's edit, and how to show seasonal or by-appointment hours so no one thinks you have closed.Read the answerWhat are the nine checks, in plain words?
The nine things we check on every business website, what each one means, why an AI assistant cares, and how to fix it when it fails.Read the answerWhen things go wrong
When AI gets it wrong.
What do I do when AI gets my business wrong?
An AI assistant said you are closed, gave an old number, or mixed you up with someone else. Where the wrong fact comes from, how to fix it at the source, and how to tell the AI assistant.Read the answerWhy does AI mix me up with another business?
A name that is close to someone else's, an old name after a sale, two offices swapped: why AI blends two businesses, and what tells them apart.Read the answerDo reviews decide what AI recommends?
Reviews are one of the signals AI assistants read, and they often sum them up in a sentence. How to get more honest reviews, how to answer them, and what never to do.Read the answerAbout this directory
This directory.
Free
See what AI says about you
Free. Five facts and your email, and we ask the AI assistants for you.
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See what AI reads about your business.
A person reads your website and sends you back your record and the nine checks, in plain words. You confirm it. AI assistants read it.
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